Compare Bear
Not-Yet
Iffy
Loopy
Over-OllieWhich Snowball is your
child carrying right now?
Every big feeling has a name. Take the free 2-minute quiz and find out which one your child is carrying — then get their personalised profile straight to your inbox.
Free Parent Quiz
Find your child's Snowball character
Get a free personalised profile — what to say, what not to say, and 3 things to try this week.
2 minutes · Free · No login required
Watch
The Trailer
The Characters
Meet the Snowballs
Five characters that give words to the feelings kids struggle to express
When kids can name the feeling,
they can manage it.
The Ecosystem
What's Included
A complete ecosystem for emotional learning
The Storybook
36 pages, hardcover + board book editions
The Plushies
5 characters, 25 inches, weighted for comfort
Snowball Fight
Card game for emotional vocabulary practice
YouTube Series
8 episodes of original animation
The Avalanche Kit
Lap pad, headphones, calm-down cards
Which Snowball is your child carrying?
Take the free quiz and get a personalised profile — what to say, what not to say, and 3 things to try this week.
Start the Free Quiz →No spam, ever. Free parent profile included.
For Everyone Who Cares
Parents. Teachers. Counselors.
Whichever one you are — the only way to get your copy is to back the campaign.
“Kids use these words now. They'll say 'I'm feeling Compare Bear' instead of acting out.”
— Elementary School Counselor